The British motorcycle industry believes it will and has launched a £4m campaign to encourage the masses to consider buying a bike.
They have enlisted the help of eight celebs to do this – so far pop star Simon Webbe from Blue and England cricketer Darren Gough have taken up the challenge.
Are they the right celebs to get your pals or family members riding?
MCN wants to know which celebrities would encourage your friends to ride bikes?
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