Kiddimoto - the motorcycle-themed balance bike company – will appear on TV show Dragon’s Den this Monday night.
Simon Booth, managing director, accompanied by his three-year-old daughter Ruby, pitches business ideas to the five Dragons in a bid to seal further investment.
Pictured alongside his GSX-R750 in classic Barry Sheene colours, Booth takes the newest range of Kiddimotos to The Den.
A spokeswoman said: “If we can get this product to market then it will be good for the bike industry.”
The episode is televised on Monday at 9pm on BBC2.