Scooter aprons get women so hot they need to take off all their clothes.
That appears to be the suggestion of a series of viral ads from Italian bike accessories firm Tucano Urbano.
In the first, a man lays his scooter apron across the bed before his partners gets in, and its unbearable warmth compels her to strip to her bra.
In the second, the apron is spread over a sofa, inducing the same behaviour from two women.
Viewers choose the endings to the rather tenuous plots by clicking ‘hot’ or ‘not’. Clue: click ‘hot’.