EU laws change on 19 January replacing the 33bhp learner limit with 47bhp (and no more than 0.3bhp/kg), freeing up Kawasaki to make a more powerful entry-level sportsbike than its popular Ninja 250R.
Though stopiing some way short of the new limits, the Ninja 300 promises to be a sporty, good-looking entry-level bike capable of high cruising speed and Kawasaki has hit the nail on the head.
Finally the market has a practical, economical entry-level bike which is easy to ride and desirable.
The firm says 40% of buyers will be under 24, going on sales of the 250, and it's this kind of grassroots support motorcycling needs.
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