World exclusive: Ducati Diavel

Published: 25 August 2010

It’s been called the ‘Vyper’, ‘Mega Monster’ and ‘Project 0803’ but Ducati’s new muscle bike will be called ‘Diavel’ MCN can exclusively reveal.

As well as registering the name for its new sports-cruiser, Ducati has registered Diavel for everything from clothing to watches and even cosmetics and toys – suggesting it will be aiming to cash in on the bikes’ appearance with a full range of accessories and memorabilia right from day one.

As you might imagine, Diavel means ‘devil’, although it’s from the Bolognese dialect used in the region around Ducati’s factory, rather than the more usual Italian 'Diavolo' or 'Diablo'

What do you think of the name Diavel?

Futher reading:
MCN's history of spy Ducati spy shots