PBM Kawasaki parts ways with Rapid Solicitors

Published: 08 December 2014

Reigning MCE British Superbike champions PBM Kawasaki are seeking a new title sponsor for 2015, after long time partner Rapid Solicitors was taken over by local Hull firm Neil Hudgell Solicitors.

The new firm, now one of the largest personal injury specialists in the UK, will instead concentrate their marketing budget on direct advertising, reducing their sports marketing budget. Rapid Solicitors originally moved into BSB in 2011 with JPS Ducati, before moving to PBM in 2012 and taking two titles with Shane Byrne at the helm.

However, with commercial interest in the domestic series at an all-time high, team boss Paul Bird is believed to already be in negotiations with a number of potential replacements.