Relentless Energy Drink was named today as the title sponsor of the 2010 International North West 200 road race, which takes place on Saturday, May 15 on the famed 8.9-mile course that links to the towns of Portrush, Portstewart, Coleraine.
The announcement was made at a lavish launch at the Waterfront Centre, Belfast this morning and was attended by leading NW200 riders including Steve Plater, Michael Rutter John McGuinness, Alastair Seeley, Bruce Anstey and the Dunlop brothers Michael and William.
Race Director Mervyn Whyte said: “Each year the North West 200 team works hard to ensure an even bigger and better event for riders and spectators alike.
"With a new title sponsor, refreshed brand and an already strong line-up of competitors, we hope the 2010 NW200 will be a year to remember.”
Whyte also announced a revised race programme which features two races for superbikes, two for supersport, one superstock and one for GP125.
It means no race for the declining GP250 class, but the slimmed-down schedule will be more workable – especially in inclement weather conditions such as those that dogged last year’s event.
The NW200 draws over 150,000 spectators on race day and a massive TV audience.
BBC Northern Ireland will continue to cover the event - this is the first year of an extended five year contract to cover the event across TV, online and radio.