Kawasaki hit the nail on the head with this bike. At the time of release (2012), the market saw for the first time a practical, economical entry-level bike which was easy to ride and desirable. Back then, the firm said 40% of buyers would be under 24 years old, going on sales of the 250, and we thought this bike was this kind of grassroots offering motorcycling needed. Kawasaki also said 22% of 250 buyers were female and while the seat is no lower on the 300, it is much narrower near the tank, which means it is easier to reach the floor for shorter or less confident riders.
As the market moved on and more sporty bikes appeared from Honda and Yamaha, Kawasaki replaced the Ninja 300 with the Ninja 400 in 2019, offering more power and a better all-round package. but still at an affordable price.