Royal Enfield investment

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Royal Enfield is preparing itself for major reinvestment. Eicher Group, parent company of Royal Enfield, is restructuring their business but plan to retain the majority share in Royal Enfield.

It has seen improvements in production and quality since taking over in 1994.
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Output has risen to 35,000 units per annum and accounts for approximately 10% of group turnover.

Siddartha Lal, Group Chief Executive said, “We believe we can grow because we have a good cost base in India”.

With this reinvestment Royal Enfield are developing a new bike for 2008. They plan to build a ‘retro classic’ as the Triumph and Harley versions have done so well.

MCN Staff

By MCN Staff