See first Think Bike ad
The BBC has re-released the original Think Bike TV safety campaign from the 70s and it is remarkably similar to the latest ad produced by the DfT.
The ad has been put online as part of a BBC News’ online magazine series highlighting old safety campaigns and it is almost identical to the new ad.
The recent TV campaign attracted a lot of attention for potentially portraying bikers in the wrong light but got equal praise for its potential to shock drivers out of their unaware driving mode.
People often look back with rose tinted spectacles on the old Think Bike campaign but this video shows that the new campaign could be just as effective.
Check out the two videos side-by-side by clicking the links below.
Click here to see the 2006 campaign
Click here to see 1975 campaign