A new TV and radio campaign aimed at encouraging drivers to look out for us on the road was launched on January 30.
The Motorcycle Industry Association, BMF and MAG have all been consulted during the campaign’s creation.
The TV advert shows a typical T-junction accident in which a driver pulls out on a rider.
>>Watch the advert here<<
“How close does a biker have to be before you see them?” says the voice over.
The image here is from the storyboards which shaped the new TV ad.
>>Listen to radio ad here<<
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