Final Hypermotard in the studio

Published: 21 March 2007

Ducati has taken the final version of the Hypermotard direct from the production line and into the studio to prepare for the official brochure being printed before the bike is launched this summer.

A Ducati statement said: “Immediately after the pre-production versions of the Hypermotard 1100 and 1100 S rolled off the assembly line earlier this month, the bikes were carefully checked over and taken to a secret studio location in the centre of Bologna.

“Ducati’s Creative department then spent last week shooting every angle of the new model and are now selecting the best images for inclusion in the brochures, posters and advertising that is scheduled to coincide with the Hypermotard’s arrival in the showroom.”

Before the photoshoot four Ducati employees from the factory in Bologna were selected to each create a presentation of general images that gave their interpretation of the Hypermotard concept.

At the end of the photoshoot at last week’s studio session, the Hypermotards were loaded up, returned to the factory and prepared for shipping to a new location for the action photos.