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Australia voted most desirable place to ride

Published: 21 November 2007

A survey conducted by Bennetts insurance, has today revealed that the Great Ocean Road in Australia has become the most desired destination for bikers to visit, around the world.

Stretching more than 250 miles and running along the coastline of south-east Australia, the Great Ocean Road includes stunning scenery and amazing beaches.

The Great Ocean Road took 27% of the votes, as motoryclists dream of taking in the sights Down Under.  Australia’s Great Ocean Road is now the ultimate location for bikers to visit with world-famous landmarks including Twelve Apostles and the Otways Rainforest to see en route.

The famous Route 66 is still a popular choice with 22% of bikers wanting to cross America on the country’s most famous highway.  At 2,450 miles, it runs from California to Chicago and is the second dream destination for UK bikers.

In third place, one in six bikers are keen to tackle Vietnam’s legendary Ho Chi Minh Trail and 11% of UK bikers would like to enter the off-road endurance race from Paris to Dakar.

The research reveals bikers are desperate to get away from the British roads and miserable weather with less than one percent of riders opting for a trip around the notorious tarmac of Donnington Park or around The Isle of Man, home of the famous TT race.

The only British route to make it into the top five is riding the 875 miles from Lands End to John O’Groats that received 7% of votes and comes in fifth place.

Marketing Director of Bennetts, Mark Fells, said of the findings, “All riders have a dream location or road that they hope to tackle on their bike.  From Australia and America to Vietnam, the UK’s bikers are clearly keen to get out and see as much of the world as possible on their bike.”