Cumbria Constabulary uses napkins for bike safety campaign

Motorcycle meeting spot Devils Bridge was the location for the launch of a safety initiative targeted at motorcyclists, by Cumbrian police yesterday.

The force is looking to cut the number of accidents and serious injuries on its roads during the summer months by printing a series of safety messages on napkins, which will be distributed by cafés and road-side burger vans.

Assistant Chief Constable Graham Sunderland says. “We hope that by targeting people at the roadside with our safety messages, we can prompt them to take a little more care.”

The slogans printed on the napkins include “Bikers, don’t crunch after lunch. Fight fatigue, take a break,” and “Dead tired, or just dead?”

In addition to the napkin messages, the force is hoping to foster better relations with motorcyclists by attending bike-meets on its police-liveried Kawasaki ZX-10R, and is also offering a Bikesafe scheme.