In a clever piece of global PR, a product designer at Brammo Inc, a US firm that builds zero emission motorcycles, is riding one of his electric bikes 590 miles from Michigan to Washington DC in an effort to meet with US president Barack Obama.
Brian Wismann, together with advertising exec Dave Schiff started their journey from Wayne County airport in Michigan Last Monday on a mission to publicise what they say is the most energy efficient vehicle in America the Brammo Inertia.
The starting point and route they¹ve chosen isn¹t a co-incidence. Wayne county airport is where in 2008 the CEO¹s of America¹s big three automotive manufacturers (Ford, GM and Chrysler) boarded a private jet and flew to the Whitehouse to plead for a $34 billion bail out of the industry.
Wismann and Schiff plan to travel to Washington along the same route to prove to president Obama that there is a cheap and realistic solution to the USA¹s transportation and energy problems. According to Brammo the Inertia can travel for 15,000 miles on $85 (£53) of electricity.
Stopping along the way with congenial American households that have agreed to put them up on the couch and let them use a plug socket for a few hours the pair are hoping that the publicity and contacts they make along the way will ultimately enable them to get an audience with Barack Obama.