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Motorcycle awareness message on signs across California

Published: 18 February 2010

Updated: 19 November 2014

The California Highway Patrol has started a campaign to make motorists more aware of bikes. The message, ‘Share the road, look twice for motorcyclists’, is now being shown on over 700 signs across the state.     

Robert Gladden, director of the US’s Motorcycle Safety Foundation said: “The Motorcycle Safety Foundation, along with many thousands of motorcyclists, applaud the California Highway Patrol, the Office of Traffic Safety and CalTrans for recognising the importance of motorcycle safety and for utilising this very effective medium to promote highway safety.

“We hope that the overwhelming positive response we have received will encourage more motorcycle safety messages like this to be displayed in the future.”

On a stretch of the 405 freeway, where just one of the hundreds of signs is located, it’s estimated that 250,000 vehicles pass through every day.

What do you think? Should overhead signs in the UK have a similar message? And if so, what should it be?

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