Destination dealer: North City Triumph

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North City Triumph is an innovative family run business that prides itself in excellent customer service.

After five successful years representing the Triumph brand from Chigwell, the firm has now moved to a larger, purpose-built showroom in Romford, Essex. 

Managing Director Peter Smith said: “This all-new facility will create one of the UK’s best equipped destination experiences. North City Triumph, since its launch five years ago, has been recognised for its outstanding customer service with several national awards for excellence.”

The entire Romford team is committed to the next exciting phase of its Triumph journey and looks forward to the exciting new range of models scheduled from Hinckley in the coming months – starting with the Speed Triple Launch evening on Thursday 18 November at 7pm.

The bike will be available to order on the night and will benefit from the choice of ABS too. Peter Smith said: “We are now taking bookings for test rides on the new machine. During the event we are also delighted to be able to offer a massive 25% saving on all clothing.”

Also coming soon is the launch of the new Tiger 800 and Tiger 800 XC adventure bikes – reserve yours now to secure your factory slot, demonstration bookings are also being taken in advance. That will be followed by the launch new Thunderbird Storm and the Daytona 675R.

North City also have one of the most active riding clubs in the country which regularly see over 100 riders in attendance. Sign up to the newsletter to be the first to hear about events and special offers at

The new showroom has been praised by Triumph top brass. Bruno Tagliaferri, UK Sales Manager, said: “The move to the new London Road, Romford site is absolutely fantastic news for both the Triumph factory and Triumph owners and prospective buyers in this part of the country. North City Triumph have developed a very strong relationship with Triumph since they opened in 2005, and have in that period offered unrivalled levels of customer satisfaction.

“The new store meets and exceeds all of Triumph’s requirements and will become one of the brand’s most prestigious stores globally. The new facility will enable North City Triumph to fully capitalise on the exciting new range of models.”

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