Destination dealer: New Harley dealership for Stoke

Published: 02 November 2011


A brand new Harley-Davidson dealership is preparing to open its doors in November – and the launch will be marked by a glittering firework-fuelled celebration. The Stoke-based business will become the third Harley dealership in the Stratstone stable when it opens on 4 November. The Stoke opening increases the Stratstone group’s stronghold of the Midlands, complementing its two existing franchises in Birmingham and Wolverhampton.

The opening of the impressive-looking showroom marks a substantial investment in the local area, resulting in a number of new jobs. It is housed in fully refurbished premises, finished to an impeccable standard, with stylish design touches. While the real attraction for most shoppers heading to the Harley hotspot is the brand’s stunning range of motorcycles, the Stoke dealership will also retail a fantastic selection of MotorClothes apparel, accessories, gifts and collectibles. An experienced in-house team has been on-hand throughout preparations for the launch and will be available to offer riders help and advice one the dealership is open.

Opening day will be a true party – Harley style – with an evening firework display, giveaways, bike simulator, live music, hot food, a great atmosphere and, of course, amazing bikes. Riders, enthusiasts and their families are all invited to come and enjoy the fun. During the launch night, guests will have the opportunity to view two of the latest Harleys – the Dyna Switchback and the new V-Rod Anniversary which celebrates 10 years of edgy attitude and serious street performance.

As an extra celebration, the first 100 guests through the doors will receive a free Limited Edition commemorative T-shirt. There will also be a chance to enter a prize draw to win two VIP tickets to the Motorcycle Live Show at the NEC this November. The lucky winners will attend as special guests of Stratstone, giving them access to the new Harley-Davidson village which really promises to be something special!

Andrew Rogers, Stratstone Franchise Director says: "We are very excited about the development to Stoke following a substantial level of interest. Many companies are now bringing new business into the area and we believe our investment in Harley-Davidson Stoke will continue the success we have experienced in Birmingham and Wolverhampton.

"Our relationship with Harley goes back over 10 years and we have some exceptional team members who are passionate about both the brand and providing genuine customer service.  Our dealerships are always amongst the best performers and we pride ourselves on competitive offers and unrivalled choice, whether on used bikes, parts, accessories or merchandise."

Come and join the party on Friday 4 November from 7pm at Victoria Square, Hanley, Stoke-on-Trent, Staffordshire, ST1 4JH. For more information about the Harley-Davidson range or to confirm your attendance please call 01782 211833 or email: Keep checking the Stoke Harley-Davidson website for news, updates and deals: