Destination dealer: George White Superbikes

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George White continues to provide so much more than just bikes to its growing customer base from its purpose-built headquarters in Swindon – reckoned to be the largest single-site motorcycle dealership in the UK.

The firm offers not only franchises from Honda, Suzuki, Yamaha and Kawasaki, but a vast selection of clothing and accessories as well.

But, in recent years, George White has expanded into new franchises like Ducati and Aprilia through its West Country branches and has also developed its clothing and accessories range with a growing network of outlet stores.

Soon after the completion of its flagship showrooms in purpose-built premises in Swindon, George White opened its first outlet store. Bucking the otherwise downward trend of many of its rivals, the company has opened new stores recently at Donington Park and in Bolton.

And, as the financial crisis has taken its inevitable toll on the UK motorcycle industry in recent years, George White has resisted the temptation to batten down the hatches like some of its competitors. The company has instead reaffirmed its commitment to its customers by providing some of the most remarkable savings ever seen on top brand clothing and accessories.

Those bargains are underlined – and sometimes even bettered – in George White’s annual Explosive Sale which, this year, will burst into life at the end of October with even more savings on motorcycling essentials from the industry’s top names.

George White is a proud ‘Get On’ ambassador, backing the industry’s laudable campaign to get more people on motorcycles and is a high-profile sponsor of the British Superbike championship, taking its bargains ‘on the road’ to racing circuits up and down the country, as well as supporting other annual events like MCN’s Carole Nash Scottish Motorcycle Show and the BMF Show.

It all adds up to an unbeatable way to get your hands on some simply stunning clothing and accessories bargains; but, if you can’t get to a George White store or any of the race meets and biking events that they support so comprehensively, then there’s a great online offering, too.

Just click on and you’ll find all the helmets, jackets, boots, gloves, tyres and accessories that you could ever possibly need!



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