Poll: Would you pay more for better dealer service?
Two major dealers – George White and V&J Superbikes – who sold bikes and kit at rock-bottom prices have recently gone into administration.
The situation highlights the difficult decision made by some dealers to offer cheap prices and an Easy Jet-style service in an attempt to attract bargain-hungry customers.
But is that the right way to go? Or would you be willing to pay more for better service from your dealer?