Destination dealer: Motorcycle Store

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Motorcycle Store has been helping to meet the demand for two-wheeled transportation in London since 1999. And now, having grown steadily by providing first-class sales and servicing, they have just moved into a brand new state-of-the-art dealership in Shepherd's Bush, west London that's open seven days a week.

Motorcycle Store boasts the best Yamaha-trained technicians in the country - they consistently achieve top five positions in the Yamaha technician of the year awards. Some of the dedicated staff members have worked in the dealership for over 10 years.

The concept for the new dealership was to achieve the new benchmark for presentation offered by the likes of Honda and Triumph dealers.

To this end, Intertech - a company with experience of working with Honda - was commissioned to build the new dealership. It's the first of a new breed of Yamaha concept dealerships.

Despite 2011 being a difficult year for sales, Motorcycle Store sold more R1s than any other dealer - by offering the bikes at fantastic prices.

Motorcycle Store is now expanding with a new Honda dealership in West Sussex serving a huge area of the south of England bordered by Hastings, Bournemouth and the M25.

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