A UK-based entreprenuer from Henley-on-Thames is on their way to breaking the Kickstarter fund raising record for a British fashion company. And they're doing it with Motorcycling gear.
After raising its initial target of £30,000 in the first 36 hours, Maple jeans - founded by Dave Fairbairn in 2011 - is now hoping it will reach its ultimate goal of £120,000 by December 24th. As at the time of writing, the figure is already sat at over the £50k.
According to the details on the Kickstarter project page, the search for a UK factory capable of producing the jeans took over four years, primarily due to the lack of British textile manufacturers. This British-made aspect of the pitch is something that, Canadian born, Maple founder Dave Fairbairn has particularly focused upon.
With the desire for more 'stylish' motorcycling gear growing - to accompany an increasing interest from less traditional bikers - it's an intriguing proposition and one which anyone who's wrestled with a bulky pair of textile trousers will no doubt appreciate.