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Ducati builds millionth bike

Published: 15 December 2014

Updated: 15 December 2014

Ducati have marked the occasion of building their one millionth bike at the Bologna factory with the CEO presenting a Monster 1200S personally to the new owner in Milan, Italy.

Ducati CEO Claudio Domenicali made the presentation of the new bike to the owner at the Audi City Lab in Milan with the owner Ernesto Passoni getting his new bike which has been customised to mark the building of the millionth bike.

The Monster 1200 S, customised with a laser etching on the top handlebar bracket showing the number of bikes reached in production at the Ducati factory in Borgo Panigale, was personally presented to Passoni by Domenicali, CEO of Ducati Motor Holding, Rupert Stadler, Audi Group CEO and Luca de Meo (Member of the Board for Marketing and Sales, Audi AG) were also present in Milan on occasion of the Audi City Lab.

Domenicali said: “Between 1946 and today we have designed, built and delivered one million dreams that have become reality to Ducatisti”, stated Claudio Domenicali, CEO of Ducati Motor Holding, during the delivery ceremony held for the millionth Ducati bike.

“Our strength is in the exceptional work that all of the Ducati employees carry out so efficiently on a daily basis, contributing to making our bikes beautiful, unique and desirable. To deliver the millionth bike produced directly into the hands of a passionate Ducatista is an incredible feeling and an incentive to continue along our growth path.”

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