Dryer idea isn’t a load of hot air

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A British company is seeking funding for its newly developed helmet dryer, which it hopes will hit the market in early 2015.

MotoGroom, which has a range of biker-specific helmet lining shampoos and sanitisers, is looking to raise £20,000 so it can go into production with the Blackbird helmet dryer.

They say the product will appeal to racers and track riders who want to dry out the lining after a sweaty session of riding, as well as to road riders who want their lining to dry within three hours after it’s been given a thorough wash. MotoGroom promises the product, which can be left on overnight as it has an auto shut-off function, will use warm air to gently dry out the lining.

It’s looking for funding through crowd-funding site Indiegogo. Potential customers pay upfront for anything from a £10 donation for a MotoGroom helmet sanitiser and £39 for a dryer. Indiegogo holds on to any money paid, and it’s only released to MotoGroom if the £20,000 target is reached.

No retail price has been set for the finished product, if it reaches its funding target, but MotoGroom hopes it will be in the region of £70.

To see the Indiegogo campaign for the Blackbird dryer, click here.

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Tony Hoare

By Tony Hoare

Former MCN Consumer Editor