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Ride Harley’s electric Livewire

Published: 13 April 2015

One thousand UK bikers will get the chance to ride Harley-Davidson’s prototype electric bike this summer, when Livewire comes to Millbrook Proving Ground in Bedfordshire on May 16-17.

Harley are keen to get feedback from riders around the world, and the UK dates are just part of a global tour aimed at garnering as much feedback as possible. Still in its prototype stage, this is the ideal opportunity for the American firm to speak directly to potential customers, at a point where they can still tailor the final bike – or cancel the project if there’s not enough interest.

An on-line competition for rider slots will offer 1,000 riders the opportunity to attend the Project LiveWire Experience tour, ride the exciting new motorcycle and give their feedback. To enter, riders simply need to answer the following question: ‘How would you describe Project LiveWire in three words of no more than 50 characters?’

The Project LiveWire European Tour starts in the United Kingdom at Millbrook Venues on 16-17 May before travelling to France, Italy, Germany, and the Netherlands.

The tour includes a fleet of Project LiveWire motorcycles for test rides along with a feedback process to capture consumer opinion after the rides, as well as displays showing the development process of Project LiveWire, and the opportunity for test riders to capture photos of their experience to share after the event. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through the Jumpstart™ demo – a simulated riding experience.

“After the first phase of the Project LiveWire Experience tour in the US, we’re expanding to a European audience to gain more insights from riders to help us shape the future direction of this exciting technology,” said Harley-Davidson EMEA Regional PR Manager, Michael Carney.

Riders can enter the competition by completing the competition questionnaire at the Project Livewire website. Terms and conditions apply.

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