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Record-breaking 2014 sales for BMW

Published: 13 January 2015

Updated: 13 January 2015

BMW is celebrating a record-breaking year for new motorcycle registrations in the UK with the R1200GS the best-selling motorcycle over 125cc for the fifth consecutive year.

Total sales of BMWs in the UK market rose from 6073 in 2013 to 6959 in 2014 and the 15% overall increase was significantly better than the 10% increase in all UK motorcycle sales.

The R1200GS is the star of the BMW range and when the total sales for R1200GS and GS Adventure are added together then it becomes the best-selling powered two wheeler overall.

The new R1200RT – despite a heavily reported ‘stop-riding’ order in the middle of the year after a fault was found with the rear suspension on the Electronic Suspension Adjustment system and a recall was ordered – was able to take the fifth best-selling model over 125cc.

The BMW R nineT was so popular the entire UK allocation was sold out and an extra order was placed for more bikes to fulfil demand. As a result of the increase in sales BMW’s market share has risen to 16% in the over 500cc category which is the highest ever.

Phil Horton, General Manager for BMW Motorrad UK, said: “2014 was a record year for BMW Motorrad in the UK. Overall sales hit an all-time high with 6,959 new models being registered. A considerable amount of this success is thanks to the award-winning R 1200 GS, which has been the nation’s best-selling model over 125cc for five consecutive years. Bolstered by constant innovation and outstanding new motorcycles from BMW Motorrad, strong sales across the board in the adventure, touring, naked and sport sectors have helped grow our market share to 16% – the highest it has ever been.


“This year we will continue BMW Motorrad’s product offensive by launching five hugely-anticipated new models. The first three models - third generation of the unrivalled S 1000 RR, as well as the first liquid-cooled R 1200 R and the revised F 800 R – will arrive at BMW Motorrad Retailers on 07 February as part of the New Season Launch.

“This summer will also see the launch of the ground-breaking S 1000 XR adventure-sports machine and the reintroduction of the RS badge with the Boxer-powered R 1200 RS. With such a strong existing product line-up being reinforced with five outstanding new motorcycles, 2015 is set to be even more successful.”

2014 Sales Highlights


2014 was BMW Motorrad UK’s most successful year ever for new motorcycle registrations.

BMW Motorrad UK sales increased by 15% from 6,073 in 2013 to 6,959 in 2014.

BMW Motorrad UK sales outperformed the market which grew 10% in 2014.


Market Share:

BMW Motorrad UK Market share over 500cc has continued to grow and is now 16% – the highest ever.

BMW Motorrad UK is the second most popular brand over 500cc (fourth overall).

BMW market share has increased from 7.5% in 2007 to 16% in 2014, more volume growth than any other manufacturer during this period.


Adventure Sector:

R 1200 GS is UK’s best-selling model over 125cc – for the fifth year running.

R 1200 GS Adventure is in second place.

R 1200 GS and Adventure variants combined hit an all-time high for sales in the UK with 2,641 registered, which also makes them the best-selling powered two-wheeler overall.

BMW models account for 28% of the adventure sector.


Touring Sector:

R 1200 RT is the fifth best-selling model over 125cc overall.

R 1200 RT is the best-selling touring motorcycle; with this model alone accounting for 28% of the touring bikes sold in the UK.

F 800 GT is second with the K 1600 GT and GTL/GTLE variants in third.

BMW models account for 53% of the touring sector.

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