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Record sales for BMW in 2014

Published: 19 January 2015

BMW sold more than 123,000 motorcycles around the world in 2014 to beat the all-time record for the German company and it represents a 7.2% overall increase.

The company sold 123,495 bikes in 2014; it even saw a rise of 10.9% in December 2014 and sold 7032 in that month alone.

BMW’s press release states: “Germany continues to be the most successful single market for the Bavarian brand. 21,714 vehicles, roughly a fifth of all units, were sold in the home market last year. Once again BMW Motorrad was the market leader with a market share of over 25%. The USA follows in second position with 15,301 vehicles sold. Here, 1,201 more BMW motorcycles were sold than in the previous year. The next largest single markets are France (11,600) and Italy (10,487). Brazil continued to perform strongly with 7,603 units.

In the relevant market segment of the 500 cc and above categories, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain.”

To put this into some kind of global context however, bear in mind Honda sold more than 17million motorcycles and scooters around the world in 2014; the vast bulk of which were smaller than 125cc. BMW is working on a new range of small capacity bikes; thought to be around 300 to 500cc to try and take a slice of this massive market. To keep costs down, BMW is linking up with Indian firm TVS in order to build the bikes in India.

Stephan Schaller, President of BMW Motorrad: "We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles. This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.

“In 2014 we launched no less than five new models worldwide. These made a major contribution towards achieving the positive sales numbers. With the BMW R nineT we seem to have our finger firmly on the pulse of many BMW Motorrad fans. It got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. This success exceeded our own expectations. BMW Motorrad also ushers in a whole new era in the area of urban mobility with the BMW C evolution . The electric Maxi-Scooter is the first vehicle of its type for BMW Motorrad. It builds on the experience and innovations of the BMW Group and represents an integral part of our sustainability strategy. Almost 550 units have been sold since last May. The good level of acceptance by our customers shows that we have chosen the right approach with this first step towards electric mobility.”

How those sales are broken down

Bike

Number sold

BMW R1200GS

24,380

BMW R1200GS Adventure

16,242

BMW R1200RT

12,140

BMW R nineT

8488

BMW S1000R and S1000RR

More than 10,000 combined (BMW haven’t provided split figures for these two bikes for some reason)

BMW F800GS

7040

BMW F800GS Adventure

4278

BMW F700GS

6499

BMW F800GT

3901

BMW C650GT and C600 Sport

6391

BMW C evolution

550

 

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