Get a little extra with Harley-Davidson test rides
Harley-Davidson are under no illusions that their biggest strength is also their biggest weakness: brand strength.
As one of the most recognisable brands on planet Earth, the firm has more baggage than a fleet of Electra Glide Ultra Classics, and that means that those with a firm (negative) preconception of what a Harley is, how it will ride, and whether or not they'll enjoy it – are almost guaranteed never to actually have a go and test their beliefs.
In an attempt to entice the less keen to challenge their opinions, Harley-Davidson are offering all riders who take a test ride, and fill in a post-ride questionnaire, £20 to "fuel up and enjoy the scenic route home."
The offer is running across the whole UK and Ireland (where you get 25 euros) dealer network and is available to riders who take a test ride on a new Harley and complete a feedback form in dealership between Wednesday 1 July and Sunday 2 August 2015.
Harley say: "We appreciate that you may not share our opinion, so our test ride challenge to riders who dismiss Harley gives us the opportunity to gather the opinions that count – yours. The development of some of our most recent bikes and concepts, including the Project Rushmore Touring range and the Livewire electric motorcycle, were the result of an evolving customer-led process and underline the importance of real rider feedback. As a customer-led company, we look forward to gaining rider feedback and seeing what people think.”