Record sales for Ducati in 2015

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Ducati has posted record sales for 2015 with 58,800 motorcycles sold around the world and growth of 22% over 2014.

Ducati not only posted the best-ever sales figures for the Bologna firm but it also managed to get the Scrambler into the global top 10 bikes sold with 16,000 sold around the globe. This is the first time Ducati has ever netted enough sales to get a bike registered in the top 10 of the world.

With 54,800 bikes sold during 2015, Ducati set a new record by delivering 9,683 more bikes to customers than in 2014, an increase of 22%.

“The record sales of 2015 are the result of our company’s courage and skill”, stated Claudio Domenicali, CEO of Ducati Motor Holding. “Ducati closes 2015 with record volumes and also a substantial growth of 22% over 2014. During the year Ducati not only launched successful new motorcycles, but also a new brand, Ducati Scrambler, which immediately won global acclaim with over 16,000 sales worldwide.”

Ducati press release states: “The year 2015 also saw a marked increase in Ducati sales in Europe where, again compared to 2014, the biggest gains were made on the Italian market with +53%, in the UK with +37%, in Germany with +24% and in France with +22%.

In terms of quantity of sales, 2015 ended with Italy in second place, accounting for 12% of the total. Ducati’s third biggest market remains Germany, followed by France and the UK.

The best-selling Ducati in 2015 was the Ducati Scrambler, with 16,000 bikes sold during the 12-month period, followed by the new Multistrada 1200, with over 8000 bikes sold and the new Monster 821, with some 6500 bike sold worldwide.”

Andy Downes

By Andy Downes

Former MCN Senior Reporter