Devilish design wins the XDiavel prestigious award

Published: 01 February 2017

Ducati take the Good Design Award 2016 win with the XDiavel

Already a winner of the Red Dot award last year, Ducati’s XDiavel has just scooped the distinguished Good Design Award 2016 in the vehicle category.


The Good Design Awards, conducted by the Chicago Athenaeum Museum of Architecture and Design, have been running since 1950. The award celebrates design and innovation, sustainability, creativity, branding, ecologically responsible design, human factors, materials, technology, graphic arts, packaging, and universal design across products from all areas.

The judges looked at more than 900 products that originated from 46 countries before deciding on the XDiavel as a winner, with the Ducati’s unique silhouette making it the standout candidate. 

Other vehicles to win awards were the Ferrari GTC4Lusso and F12tdf and Audi’s R8.


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