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How EagleRider found success selling the American Dream

Published: 06 January 2017

25 years ago in a Los Angeles garage with only four motorcycles, Chris McIntyre and friend Jeff Brown started EagleRider with the sole purpose of giving motorcyclists the world over the chance to experience the United States on two wheels.

Now EagleRider is an international business with over 100,000 customers a year, 300 staff and an annual turnover of over $100 million.

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Speaking to Alison Coleman for forbes.com, Chris said: “I’ve always believed that touring on a motorcycle is a rite of passage and as pure to the symbolism of the ‘American Dream’ as a cowboy’s journey across the American frontier of years gone by.

“Memories and authentic travel experiences are much more important than money and ownership. Our tipping point happened quickly because we were in the business of providing dreams, seeing fellow adventure travelers and motorcyclists from around the world search us out so they could experience and find their own personal American Dream.”

“We didn’t know it at the time but EagleRider was quickly becoming the ‘Disney’ of the motorcycle and travel industry,”

But Chris isn't resting on his laurels, with the upcoming launch of membership scheme Club EagleRider. The scheme will cost customers $29 a month and will provide them with access to thousands of EagleRider rental motorcycles across North America. No matter here they travel, they'll always have access to a bike.

“Club EagleRider was a way for us to add another level of elevated offerings to our customers,” says McIntyre. “From the beginning, we have kept it our top priority to make motorcycle adventure more accessible and affordable to our customers.” 

“There have been many car rental companies trying to rent motorcycles, but they don’t hire motorcyclists that talk the talk, walk the walk, and ride the ride. We were the first to enter the space of motorcycle tourism and adventure travel, and have carved a niche in a new space all of our own.

“We produce memorable experiences of freedom; our products and services are simply a means to get to that experience.”

If EagleRider sounds like your idea of a perfect holiday on two wheels, they'll be at the Carole Nash MCN London Motorcycle Show, February 17-19. Book your tickets now to avoid disappointment.

 

Looking for the perfect two-wheeled companion? Visit MCN Bikes For Sale website or use MCN's Bikes For Sale App.

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