Yamaha have won the 'Best of the Best' Red Dot Award Product Design comeptition 2017 with their retro XSR900.
The Yamaha follows on from Ducati's XDiavel, which won the same award last year.
This isn't the first award for the XSR900 either - it's also won the Good Design BEST100, the Auto Color Award 2016 Special Prize, the JIDA Design Museum Selection Vol.18, and the iF Design Award.
Based on the MT-09, the XSR900 was designed for riders in developed markets, where riders prefer 'a more "traditional" style of machine'.
After riding the XSR900, MCN Senior Road Tester Adam Child said: "Yamaha have hit the nail on the head with the XSR900. It looks great with its on-trend retro styling and, thanks to Yamaha’s extensive catalogue of accessories, is easy to personalise too. It’s both versatile and fun with everyday usability, very impressive for a bike that comes in an affordable price bracket." Read the full Yamaha XSR900 review.
"Continuing from the 2015 success of the MT-07 and JWX-2, we believe that the XSR900 receiving the "Best of the Best" honor in the "Red Dot Award: Product Design," a leading global design competition, is a recognition of the initiatives Yamaha Motor is taking with regard to design.
"The development of the XSR900 was lead not only by the designers, but also engineering and manufacturing staff for a true monozukuri (engineering, manufacturing and marketing) approach to craftsmanship.
"This year, Yamaha Motor opened the Innovation Center as a new base for the Design Center. We plan to enhance our advanced development and product development, bringing the global Yamaha family together to create designs expressing the unique style of Yamaha."
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