Triumph launch new Visitor Experience and factory tour

Published: 03 October 2017

Hinckley factory launch new Visitor Experience and factory tour

Triumph will open a dedicated Visitor Experience centre on November 1, allowing brand fans to get closer than ever to the heart of the firm.

The freshly built venue is an impressive addition to Triumph’s Hinckley factory site, and opens out into the factory itself, providing visitors the chance to see the production line and manufacturing process.


With its own parking area as you enter the factory site, you then walk down the tree-lined Avenue of Legends, which commemorates Triumph’s greatest riders and moments, before entering the new centre itself.

Rather than being an antiseptic factory experience, the new Experience centre boasts a café that’s dripping in Triumph’s 115-year heritage, giving you somewhere to relax with a brew while poring over the mesmerising engine wall and rare memorabilia. And one you’re full of caffeine and cake, you can head into the Aladdin’s cave of Triumph’s life story. From an immaculate 1902 ‘No 1’ first model, through to iconic production bikes, race machines, world record-holding streamliners and legendary film bikes – including the actual TR6 used by Steve McQueen for the fence jump in the Great Escape. Then, as you move upstairs to the modern era there are fascinating insights into the bike development process and factory customs.

The Experience centre is split into eight different areas. Bloodline will feature bikes and pioneers from Triumph's history.

Performance will pay homage to some of the fastest bikes and riders, and includes the 1956 streamliner that took the land speed record and gave the Triumph Bonneville its name.

The Iconic area is dedicated to some of the most iconic bike and riders in Triumph's history. Alongside the bike used for the famous jump scene in The Great Escape, there is also the Triumph Speed Triple from Mission: Impossible 2.

The Individuality area displays some of the coolest and whackiest customsied Triumphs around, while the Belonging area is reserved for Triumph owners. The final area, Design, will offer visitors an insight into how a new Triumph gets from the concept to production stage.

There’s also a shop that will stock exclusive Triumph items, and a 90-minute factory tour is available at £15 per person four days a week. The Visitor Experience is open five days a week including weekends.

This is the new mecca for Triumph aficionados.

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