After 22 years of service at its Black Bear Lane premises, Newmarket Harley-Davidson have moved location to a new purpose-built showroom for the first time today.
Promising to be both 'bigger and better' than the previous store layout, the new dealership is located on Oaks Drive, Newmarket Business Park, and covers 15,000 square feet - making it the UK’s largest Harley dealership as well as one of the largest structures on the trading estate.
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Franchisees Lind Automotive have retained the wooden fascia design on the roof to mimic the previous location and there is a handy 200-person capacity warehouse for parties and events. A 35-space car park also means plenty of room for bikes.
Staff are now planning a big launch event on Saturday 2 March 2019. Located close to the A14, A11 and M11 as well as the East Coast Ports and Stansted Airport, the dealer is also planning regular bike nights, too.
More roads to Harley-Davidson
Now could be the ideal time to update the Newmarket dealership too, with Harley-Davidson promising a new wave of radical machines, set to arrive in the near future.
Announced to the public in late July 2018, the new line-up is arguably the biggest shake up in the brand's history, with new models aimed squarely at attracting a new, younger audience as well as updating their existing raked-out muscle cruiser range.
Ranging from the Pan America 1250 adventure bike, to the Streetfighter 975 and an all-new Livewire electric bike, set to arrive later this year.