Peter Hammond Motorcycles celebrates 60 years of business

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Family-run Peter Hammond Motorcycles, in Cirencester, are celebrating 60 years of trading this month with a special open weekend, featuring a ride out to the Sammy Miller Museum.

Taking place on October 12 and 13, Saturday’s action will see the dealership host a display of customer-owned motorcycles from every decade they’ve been open, as well as refreshments and multiple prize draws hosted by experienced motorcycle journalist, Chris Moss.

What’s more, motorcycle racer, Josh Day, will be displaying his Yamaha R1 race bike alongside the striking three-wheeled Niken. Demo rides will also be available, as well as 10% off all clothing. Taking place between 9am and 5pm, all proceeds raised from the prize draws will be donated to the air ambulance.

Sunday will see the dealer play host to a rideout to the Sammy Miller Museum, in New Milton, with advanced booking required to take part.

The business was opened in 1959 by former factory-supported trials rider, Peter Hammond, with early brands including Triumph, BSA, Enfield and Puch. Since then, franchises have also included Honda (1965-2002), Suzuki (1968-2011) and Yamaha (1972-on), with the firm now existing solely as a Yamaha dealership.

Trading out of the same premises since their inception, the dealership is now run by Peter’s children; Dave Hammond, 55, and Trish Hammond, 63.

“We are trying to theme it to show how things have evolved,” Director Dave Hammond told MCN. “I started in 1980, but as an early teenager, I was here for most of my school holidays.

“I’ve seen some absolutely huge changes and I can remember when I started you could just jump on a moped without taking a test and it didn’t matter,” he added.

“Stuff like Honda Visions and Yamaha FS1Es were everywhere. We sold them by the bucket load, but then the CBT came in and it all changed.

“This is a milestone and I think my mum and dad, who have now passed away, would be really pleased to see it has kept going for this long.”

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Dan Sutherland

By Dan Sutherland

News Editor, sportsbike nut, and racing fan.