Small-scale Bournemouth dealer is aiming high as 2022 kicks off

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When Ross Allison jacked in his solid job at Bournemouth Kawasaki and sank £90k of his own money into starting his new business, Rotate Motorcycles, he had every right to be a little nervous.

But after just a month in business, the 30-year-old has already sold a stack of bikes and hopes to shift over 150 in 2022.

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Ross, who has lived and breathed motorcycles from his teens, said: “It’s been a little scary, but my gut was telling me to go for it and I know I can sell bikes.”

His first sale came just 48 hours after opening the new business, based in Parley, Dorset, and within three weeks he had sold eight more machines.

Working on a Suzuki GSX-R on a work bench

The target is 150 over the course of the year and with used bike sales booming at the moment, it’s not unreasonable. Ross doesn’t have a showroom as such, but works from a unit that houses around 20 used bikes.

He stocks all makes and models and currently has machines from £1999 to £11,000. He says that visitors are welcome but it’s by appointment only – see

As a trained mechanic, Ross services all the bikes before handover and he’s hoping to employ a technician so that he can concentrate on buying and selling.

Phil West

By Phil West

MCN Contributor and bike tester.