Yamaha sales steady despite big price hikes

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Yamaha's price hikes shocked dealers and customers alike last year, but new sales figures show the company still managed reasonable sales despite prices on some models rising by 34% in the last 18 months.   

A constant stream of finance deals and incentives to dealers have seen sales of the R1, R6, YZF-R125 and Diversion remain in good shape. The R6 was the best-selling supersport 600 in 2010, the YBR125 sold a whopping 2078 and the YZF-R125 sold 1881. In the 125cc category only the Honda CBF125 sold more with 2243.

Despite big pressure from the class-leading S1000RR, only the new BMW and Honda CBR1000 Fireblade outsold the R1. Despite costing £12,500 the R1 still sold 718 in 2010.

Read the full story in this week's MCN, on sale Wednesday 26 January 2011.

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Andy Downes

By Andy Downes

Former MCN Senior Reporter