New Lambretta L70 scooter teased

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The next step in the evolution of the legendary Lambretta scooter marque is being teased with this image with the full reveal of the new machine named L70 due in another few weeks.

This is the first sneek peek of a new scooter which has been built up over the past year and the model has been built to celebrate the company’s 70th anniversary.

This teaser image keeps much of the detail of the forthcoming model secret until later in the year, but it does reveal the classically-based lines of the original Lambretta scooter has been retained but it does appear to have been given a refresh for the modern era.

This new scooter has been styled by Austrian-based Kiska design; the company that is behind the design of every KTM for the past 24 years and also the company looking after the styling of the reborn Husqvarna brand.

Sébastien Stassin of Kiska said: “Lambretta is a treasured brand – a cult icon whose global cultural impact is as relevant today as it was last century. It’s not often that you’re given the opportunity to play an instrumental role in such a relaunch. The design team is honoured and excited.”

Kiska press release states: “Having relaunched Swedish motorcycle brand Husqvarna Motorcycles in 2014, and contributed largely to KTM’s brand success over the past 24 years, KISKA is up to the task. Working closely with the global development and investment team, Lambretta Consortium, KISKA has aimed to evolve the Lambretta design language, positioning it to take on the future realities of urban mobility, while honouring the brand’s compelling heritage.”

Andy Downes

By Andy Downes

Former MCN Senior Reporter