Ariel switch bike focus: High-end British firm concentrate on limited editions

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For a company whose first creation was named the ‘Ordinary’ Ariel are anything but, building both two- and four-wheeled vehicles that look and perform like no other.

After laying dormant for two decades the name was reborn in 1999 with the release of the now legendary Ariel Atom. It would take a further 15 years before the Ariel badge adorned a motorcycle – the 1237cc Honda-V4-powered Ace, a model still in production with the latest iteration being the Black Edition.

Taking centre stage on the Ariel stand at the recent Motorcycle Live Show in Birmingham, the black model is limited to five units and sits in stark contrast to the bikes of yesteryear.

Ariel Ace R Black Edition rear

Reg Feiven, Ariel’s new builds manager, said: “When we originally said we were going to build an Ariel bike again there was a lot of talk that Ariel would bring out a retro bike.

“But we were quite keen to start again so rather than call it a Square Four, although we do have a V4 engine in the Ace, we were very keen to take things forward with a new bike.”

Aside from the brute of an engine the most distinct aspect of the Ace is the CNC machined aluminium frame and, if chosen as a optional extra, the girder front forks that simultaneously look futuristic but hark back to the past. This all remains in the £22,495 (plus VAT) Black Edition.

Ariel Ace R Black Edition fuel tank

The company, however, have no plans for new models, instead content to release limited edition versions of the Ace that was released in 2014. The Ace of Diamonds, limited to 10 units, was released in 2019 and the Black Edition is limited further still.

Feiven added: “At the moment there are no real new models. Because we are very limited, we build between five and 10 bikes a year, so limited-editions are a good thing for us.”


The new Ariel Ace R – 201bhp but with a big price tag

First published on 18 November 2016 by Jordan Gibbons

Ariel Ace R front quarter

Ariel have announced the full specifications of the Ace R and while the performance has shot up dramatically, so has the price.

Ariel first announced the Ace two years ago and they have produced 50 to date – the Ace R however will be much more exclusive as only 10 are to be made and sold. Ariel say the knowledge they have gained in the production of the Ace has helped them push the boundaries for the Ace R.

Engine

At the core of the Ace R is a tuned version of the Honda V4 engine fitted to the Ace. Working with Mark Woodage of MJW Specialists they have increased the power to 201bhp from 170 and torque to 143nm from 98nm, which Ariel say “delivers outstanding performance throughout the rev range”.

Ariel Ace R engine

To do this Ariel developed new camshafts, increased the compression, reworked the cylinder head, lightened the internals and modified the timing. Despite all this work, and a significant power increase, Ariel claims the engine will remain as reliable as ever. The R is also fitted with a Translogic Quickshifter, as used by various WSB and MotoGP teams, to give full-power shifting through the gearbox.

Frame & Suspension

The Ace R frame is machined from a solid billet of aluminium, like the standard Ace, but Ariel say the new frame has been “lightened and optimised” while maintaining its rigidity. New eccentric headstock bearings give a steeper headstock angle of 21.4 degrees to sharpen up the steering, although Ariel say it can be adjusted if a customer prefers.

The Ace R frame has a new pearlescent black finish, although other finishes are available on request. To strip yet more weight, Ariel have used aluminium and titanium fasteners throughout. Suspension on the Ace R is once again courtesy of Ohlins but with uprated springs and unique valving that Ariel say gives more precise handling and a quicker turn in than standard.

Ariel Ace R dash

Bodywork, seat & controls

All the bodywork and the fuel tank on the Ace R is made from carbon fibre, which Ariel say saves 65% of the weight over the standard Ace bodywork. The gold anodised levers and foot controls are also new, and the foot rests will be available in three heights – low, mid and high.

Wheels, brakes & tyres

Gone are the alloy wheels of the Ace, replaced with five spoke carbon fibre wheels from BST, which Ariel claims are 50% lighter than the standard alloys. The stopping is taken care of by a pair of 6-piston Nissins at the front and a 2-piston caliper at the rear. The Ace R comes with Dunlop Sportmax GP Racer tyres, and ABS and traction control come as standard.

Performance & price

Ariel says all these weight savings and power increases add up to a top speed of 185mph and a 0-60mph time of 2.7 seconds. The Ace R will go into production in Somerset early 2017 and the first bikes will be delivered in spring. And the price? Well there’s no easy way of saying so we’ll just say it. Prices start from £49,995 + VAT.