Ducati Stile: A visual history of Ducati

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MCN Deputy Edior Richard Newland read this Ducati Stile: A visual history of Ducati (£54.20) over one month. Here's what he thought of it...

What's good? Whether you love or hate Ducatis, it’s hard to argue that they’re not beautiful – and many, like the 916, have become design landmarks. Ducati decided to mark their recent 90th birthday with a photographic record, illustrating the attention to style and design with which the firm has become synonymous. The result is this book tracing the evolution of Ducati design through 19 steps: from the Cucciolo to the 916 and on to the 1299 Panigale S Anniversario.

It’s a large-format, high quality work of art in itself, comprising 336 pages containing more than 150 photos by Giovanni De Sandre. “Every one of our bikes must show it has a full share of Ducati DNA. It must have sports style; it has to ooze adrenalin, power, fluidity and technology. A design that sends an at-a-glance shiver down the spine, a taste of what’s to come when you ride it,” says Andrea Ferraresi, the Ducati Design Centre Director. And you certainly get to indulge your eyeballs. If, like me, you’re a Ducatisti, there’s plenty to ogle.

What’s not? The one thing you can’t really ogle is the actual bloody bikes. While the detail shots are lovely, each model is only represented by one very dark full-bike shot. The abstract details are lovely – while many are a little too artistic or abstract – but the inability to pore over the whole bike is the equivalent of replacing pornography with details shots of eyeballs and earlobes. Artistic, but frustrating.

Contact: shop.ducati.com

Quality: ★ ★ ★ ★ ★

Value: ★ ★ 


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Richard Newland

By Richard Newland