Product Review: Guy Martin: When You Dead You Dead (£20)

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What’s good about Guy Martin: When You Dead You Dead?

It’s easy to question whether the Guy Martin phenomenon is an act – can any human really keep up his intensity when the cameras aren’t rolling? But reading this book drives home the point that what you see is what you get. The madness streams off the page – the craziness of his schedule, the tasks he’ll take on and some of the decisions he makes (declining a decent TT supersport ride because the team boss invites him for coffee rather than tea, for example). But he clearly believes in everything he does, and stands by his decisions. This book is stream of consciousness stuff, translated into the readable by bike journalist Gary Inman, and it gives a compelling window into the life of the man. There’s more than enough motorcycling through the book for any rider, but it’s clear Martin has a wider perspective on life. The sales figures suggest you might have got this for Christmas – more than 155,909 copies sold in the Yuletide run-up made it the UK’s eighth biggest-selling hardback of 2015. If you did, don’t leave it on the shelf. It’s both fascinating and entertaining.

And what’s not?

His detailed descriptions of some bodily functions won’t impress everyone, and one particular appearance by Brian, Martin’s ‘inner chimp’, is genuinely scary. But that’s part of the territory with what-you-see-is-what-you-get people, and books – if you don’t like what you see then you probably won’t like what you get.

Time tested

24 hours


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Tony Hoare

By Tony Hoare

Former MCN Consumer Editor