New FIM-Dorna deal set to deliver mainstream Sidecar coverage?
The FIM have signed a new deal with MotoGP commercial rights holders Dorna that will see television coverage boosted for a whole host of race series that fall under the FIM’s direct control.
Under the new deal, which begins immediately, Dorna will be responsible for the management of a number of world championships in disciplines from trials to enduro and cross-country rallies.
Of biggest note for British fans might be increased coerage of the FIM Sidecar World Championship. Despite a high level of British competition, with the 2014 title coming down between Tim Reeves and the Birchall brothers, the series struggles to gain much TV coverage in the UK.
After the signature, FIM CEO Ignacio Verneda, welcomed this new arrangement: “I am very satisfied with the agreement signed with Dorna Sports which will enable the championships managed directly by the FIM to be broadcast more widely. We also hope to be able to help the organisers and riders to find sponsors and to pursue the development of our championships.”
Manel Arroyo, Managing Director, Media and TV Area, Dorna Sports added: "We are very pleased that the FIM have again demonstrated their trust in Dorna with these distribution rights. It's always a key goal of ours to promote various championships and to do whatever we can to further increase the profile of motorcycle racing."