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GBmoto rebrand to JG Speedfit Kawasaki for 2015 BSB assault

Published: 18 November 2014

Updated: 24 November 2014

GBmoto Kawasaki will line up on the grid at the opening round of the 2015 MCE British Superbike Championship under a new name, as the team welcome onboard plumbing supplier JG Speedfit as their new title sponsor.

Speaking on the new partnership, Mike Riseley, UK Director of Sales at JG Speedfit commented, “We’re really excited to be associated with such a professional and ambitious team as GBmoto and are thoroughly looking forward to joining them on their 2015 BSB title campaign.”

“We’ve had a historic association with motorsport, mainly on 4 wheels, but stepped into the BSB paddock for the first time a couple of years ago sponsoring a team in the British Superstock 1000 Championship. We spent this time evaluating if motorcycle-racing sponsorship had a good affinity with our brand and determined it clearly does in terms of elevating brand awareness and identity, so it was a natural step up to the British Superbike class for 2015.”

Team principal Mark Smith-Halvorsen added, “It’s great news that we have joined forces with JG Speedfit as a new title sponsor for GBmoto Racing – at a time when we are hard preparing for a full on assault on the 2015 BSB title. There have already been many conversations and meetings to get this right, and during that process we have not only seen what a professional and hugely experienced business they have, but also just how much we share in terms of dedication, drive and the pursuit of excellence.”

“We have already agreed the structure for lots of their customers, suppliers and staff to benefit from this relationship and whilst our focus will be 100% on improving our package for next year’s testing and racing, we are also excited about this new partnership, our new livery and what it will mean to us in the long term.”

With James Ellison confirmed as staying with the team, who had a breakthrough year in 2014, they’re still hunting for a second to join him on the ZX-10 machinery. Paddock speculation has so far linked the team with a number of top riders including Shane Byrne.

The team’s newly liveried bikes will be unveiled this Saturday at 11am on the Kawasaki stand at Motorcycle Live at Birmingham’s NEC.

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