Nicky Hayden took time out from his winter training schedule and 2010 preparations last week to open Ducati’s second showroom in India.
The Kentucky rider opened the new store in Guragon and is the second Ducati showroom to open in India following a successful launch in Mumbai.
The 2006 world champion said: “This event has made me understand the great strategic importance of a market such as India.
"It has great potential and I appreciate how the company is capable of attracting passionate fans, both from a commercial and sporting point of view.
"I am happy that there is such great interest in us and such anticipation ahead of next season.
"Last year, after a difficult start, we made continuous improvement towards the end and after the Valencia tests I am very excited for next year and can’t wait to get back on my Ducati.”