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Valentino Rossi drinks MCN’s Monster

Published: 12 February 2009

Updated: 24 November 2014

This is the first official picture of Valentino Rossi using energy drink Monster – using cans hand delivered by MCN!

MCN MotoGP reporter Matthew Birt carried out five cans of Monster in his luggage to last week’s Sepang test for the first pictures of the reigning world champion since he signed a big-money personal sponsorship deal with Monster.

Luckily MCN has a huge stash of Monster in our Peterborough-based office, so we were only too happy to help Monster’s request to ship a few cans out to Malaysia.

Monster finally officially confirmed the deal today and Rossi, who has the famous M-claw on his paddock cap and AGV helmet, said: “I’m happy to join up with Monster Energy and to be one of the first European sportsman testimonials for this new brand.

"Monster is growing all over the world and I am very excited to be joining them. I think that together we can make something special and the M-claw is going to look good on my new helmet!”

Monster Energy president Mark Hall said: “Going big has been our motto at Monster Energy for some time and aligning ourselves with Valentino Rossi is about as big as it gets in motorsports.

"We feel that Valentino is one of those rare athletes that not only defines his sport, he actually transcends it.”

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