ITV increases TT coverage
ITV has announced that it will increase coverage of the TT races with a new long-term deal.
Fourteen hours of daily highlights from the event will be shown on ITV4 throughout the road race festival, including preview, behind the scenes and qualifying programmes.
There will also be a number of special programmes, including an exclusive look at the making of next year’s feature film TT3D.
Next year is the centenary of the Mountain course, and a raft of special guests, events and celebrations are planned.
Clips of all the action, all the excitement from the festival and the full highlights programmes will also be available on ITV.com.
North One has negotiated a new deal with ITV on behalf of the Department of Economic Development to broadcast the Isle of Man TT Races in 2011, 2012 and 2013.
Niall Sloane, ITV Controller of Sport said: “The Isle of Man TT is a legendary sporting event, with a unique atmosphere that has always proven popular with viewers. I’m delighted that we have secured the TT on ITV4 until 2013.”
Neil Duncanson, CEO of North One Television added: “ITV4’s real commitment to the TT was a key reason in pulling together a long term agreement.
“Not only will the races get prime time slots, but the marketing and promotion of the TT across the nation’s premier commercial network is extremely valuable.”