MCE Insurance will be the new title sponsor of the Ulster Grand Prix, it has been announced.
The firm, which has sponsored the MCE British Superbikes since 2009, has agreed terms for a three-year deal that will see the world’s fastest road race renamed the MCE Insurance Ulster Grand Prix.
This year’s event will take place between the 8th – 13th August at the iconic Dundrod circuit in County Antrim, where road racing greats such as John McGuinness, Bruce Anstey and Michael Dunlop are reaching average speeds in excess of 133mph.
“We are truly delighted to make this major announcement, which marks the beginning of an exciting new chapter for the Ulster Grand Prix,” said Noel Johnston, Clerk of the Course at the Ulster Grand Prix.
“We’ve seen and been impressed by the support MCE Insurance has offered the BSB in the past eight years. This a company that understands bikes and the mentality of both bikers and bike fans, making it a fantastic fit for us and one which we believe will allow us to really build our profile as the world’s fastest road race across the UK, Ireland and beyond.
“For us, MCE’s decision to commit to a three year deal is a clear demonstration of confidence in the strength of our event, which undoubtedly offers some of the most thrilling racing seen anywhere on the roads, and its ability to offer significant exposure and value to its partners.
“As our recent decision to introduce a superpole qualifier for the superbike class for the first time in road racing shows, we are working hard behind the scenes to deliver another spectacular week of racing this August, and I don't think the fans will be disappointed."