BMW adds QR codes to prototypes
02 November 2011 11:12
BMW is now incorporating QR codes into the camouflaging used on disguised road-going prototypes, so sharp-eyed and curious onlookers can use their smartphones to scan the codes and go to an official website to find out exactly what they have just seen.
The first test mule to have the QR codes plastered across its flanks is BMW’s forthcoming maxi scooter which will be launched in finished form at next week’s Milan motorcycle show. The readable QR squares are stickered around the scooter, so they can be scanned from all angles.
Whilst QR codes are becoming more extensively used in advertising, as a way to instantly scan and access online data on mobile devices, this is the first time they’ve been spotted on prototype test bikes.