Suzuki offer £800 cash back with GSX-R600 and GSX-R750

Yes but you will have had your monies worth on it......simples!

Buy a Suzuki with a pound, take advantage of the low finance and the cash back, ride it as much as you can for a few years so you really get your money's worth then when your really fed up with it then take it to your local dealer or sellit privately and any thing you get is a bonus because you've loaded it with miles and rung its neck over the years then buy another newer bike the same way and do it all again.......simples.... Biking is not an investment......get a grip... If they weren't offering deals you'd be moaning at that too....

Or they didn't sell much of anything else, since they still registered fewer new bikes than any other Japanese marque, Triumph, BMW or even Piaggio.  Year to date:

5429 Honda
3510 Yamaha
2566 Triumph (actually higher, I don't have February figures for them)
2052 BMW
1862 Kawasaki
1674 Piaggio
1657 Suzuki
1223 Lexmoto
1111 KTM