Former Triumph top man takes on Victory

Ross Clifford, better known for his steering of a host of Triumph motorcycles including the Rocket III, Speed Triple and Daytona 600, has been appointed as General Manager of Polaris Britain Ltd., parent company of Victory Motorcycles in the UK.

Clifford will be responsible for all aspects of the Polaris Britain business, including the development of its dealer networks and increasing sales and market share throughout the United Kingdom.

Clifford has worked in the motorcycle industry for 12 years, holding a number of senior roles with Triumph and, most recently, with exhaust manufacturer Micron.
His new role with Polaris Britain Ltd. will cover the company’s ATV and Ranger vehicles, as well as the Victory Motorcycle brand.